Media Advisory: ‘Dream Business’ Program Launches to Support Entrepreneurs in Morinville
Media Advisory
For Immediate Release
January 27, 2025
‘Dream Business’ Program Launches to Support Entrepreneurs in Morinville
Morinville, Alta. – The Town of Morinville has partnered with Mashup Lab, a company focused on unleashing untapped entrepreneurial potential in rural places, to offer the Dream Business program. This Town-supported initiative will help residents start or grow their dream businesses, providing the tools and support needed to turn ideas into reality.
About the Dream Business program:
The Dream Business program offers a hands-on approach to entrepreneurship, designed for both aspiring entrepreneurs and existing business owners seeking to expand or pivot their operations. The program guides participants through the essential steps of launching and growing a successful business.
Key details:
- Eligibility: Open to current business owners or those intending to start a business in Morinville.
- Format: A six-week, fully virtual learning environment, including evening sessions to accommodate participants’ daytime commitments.
- Support: Participants will benefit from mentorship, one-on-one coaching with experienced entrepreneurs, and peer-to-peer collaboration within a cohort of up to 20 individuals.
- Cost: The program is fully funded by the Town of Morinville, making it free for participants.
The next cohort begins the week of April 7, 2025.
“In just the last 36 months, we’ve helped aspiring entrepreneurs start and grow well over 400 businesses in over 300 rural communities throughout Canada & the US, and that number continues to grow” shares Andrew Button, Founder & CEO of Mashup Lab. “We’ve discovered that there is a deep well of untapped entrepreneurial talent ‘sitting on the sidelines’ in every rural region we’ve launched our virtual business incubator, and we couldn’t be more thrilled to be working with the Town of Morinville, leaders in their community, to make this opportunity available to people in this region for the first time.”
"With Morinville's population growing by 16% in the past five years and strong demand for retail, family-friendly restaurants, and specialty shops, there has never been a better time to start or grow a business here," says TJ Auer, Manager of Planning & Economic Development, Town of Morinville. "The Dream Business Program with Mashup Lab is an incredible opportunity for residents to gain the tools, insights and support they need to turn their entrepreneurial dreams into reality. We’re proud to help our community members achieve their goals and contribute to Morinville’s thriving local economy."
Applications now open:
Morinville and surrounding area residents who intend to grow or open a business in Morinville can apply to participate at www.dreambusiness.ca/morinville. Space is limited, so those interested in taking advantage of this opportunity are encouraged to apply early.
Contact Us
Town of Morinville
10125 100 Ave.
Morinville, AB T8R 1L6
Phone: 780-939-4361
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